Friday, December 12, 2008

Smart Design from French Paper

I got a sample book for the line of Smart Paper from a favorite paper mill, French Paper, in Michigan, and used it to make a visual journal.

Here are the pages: read the bottom line first, and then the top, ending with the image with the car. It was fun to work with the color palette given by the sample book.

The guy in the gas mask on the cover is from a line of cards created by French Paper, the Go French Card Game, used to promote their uncoated papers. I thought this was an ingeneous promotion, helping brand French Paper as quirky, humorous, and dedicated to innovative design.

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